Grow your DtC Brand with creative strategies that are unforgettable.

Stop wasting ad budget and effort. It’s time to get the most potential out of your brand with proven strategies.

Meet Felicia.

I craft videoscripts and strategies that transform brands from ‘just another option’ to the only choice. Whether it’s diving intro deep emotions that make people buy, writing scroll-stopping hooks, or testing new creatives, entrepreneurs call me to connect with their audiences through Meta Advertising.

If you’re curious about how my scale and repeat process will impact your brand, let’s talk!

The scale and repeat process.

(AI powered) Research

Research starts with information about real people. Collect their use of words, frustrations, and desires. AI powered data processing is used to analyze patterns in customer reviews, social comments, competitors and the online landscape, turning raw opinions into potential angles.

The process blends human empathy with machine precision, making research faster, sharper, and grounded in what truly connects.

Briefing & Production

Creative testing isn’t guesswork, but controlled experimentation. Concepts are launched with clear hypotheses, each variation designed to isolate what drives attention, emotion, and action.

Feedback loops from ad performance and insights guide fast, intentional iterations. The results are better hooks, cleaner messaging, and creative that earns its place in the feed.

Testing & iterations

Briefings are clear, structured, and tailored to align creative goals with business objectives. They include key messaging, script, visual direction, and proven angles based on audience insights and performance data.

Production is handled by the brand’s in-house editors and UGC creators. The role focuses on delivering the strategic blueprint that guides the team from concept to execution.

Recognised for copywriting, trusted for strategy.

  • We were looking for a copywriter who could review and improve our page for investors. After a short but clear call, Felicia helped us with her copywriting skills. The collaboration was great and we went into our investment round satisfied.

    Amar de Winter, Founder NOOBOO

  • Felicia helped me very well! By asking good questions, she quickly gets to the core of the problem. This enables her to write clear texts that convey the message clearly. I hope to work together again in the future.

    Niall Jones, Founder BrainSupps

  • Felicia has proven to be able to learn a lot in a short period of time. In 2019, she started as an intern for my E-commerce company. She quickly picked up the basics of marketing and copywriting, and wrote high-converting product pages in no time. In addition to her ability to deliver high-quality work, Felicia is also a true team player. Her positive energy, way of working together and honesty in the field of feedback takes every team to a higher level.

    Sam van de Sanden, SEA Team Lead

  • Felicia is a very hard worker who throws herself wholeheartedly into new projects. For example, she helped us write high-converting landing pages for e-commerce webshops in various product categories. Every week she dove into the new products to connect with the customer as best as possible. All of this completely independently.

    Folkert van de Spek, Founder Adsplicit

Worked with*:

client logo

*Work for these brands was done directly or via agency partnerships.

Let’s talk.

Are you curious to see where our spark could take your brand? Schedule a 20-minute discovery call, and together we’ll uncover your brand’s challenges and explore its untapped potential.